The Official Google Blog

• A look inside our 2011 diversity report May 18, 2012
  We work hard to ensure that our commitment to diversity is built into everything we do—from hiring our employees and building our company culture to running our business and developing our products, tools and services. To recap our diversity efforts in 2011, a year in which we partnered with and donated $19 million to more than 150 organizations working on a […]
  A Googler

Smashing Magazine Feed

• Quick Course On Effective Website Copywriting May 18, 2012
     Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a "regular" text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purc […]
  Peep Laja

Six Revisions

• Helping Your Clients Build an Effective Mobile Strategy May 17, 2012
  Advertise here with BSAIt can be a challenge convincing clients to add new strategies to their existing Web presence. In a perfect world, a client would simply say, "You’re the expert. You know what’s best. Do whatever needs to be done to make it happen!" But, unfortunately, it just doesn’t work like that. Granted, we shouldn’t expect smart […]
  Jacob Gube

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